Digital Advertising Solutions
Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, client involvement, and method development. Lauren's focus on ROI and enthusiasm for finding the crucial information that transform campaigns from excellent to wonderful include creating a grand range multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI prior to media investment.
Among the things Martin delights in most regarding his duty is the possibility to study and comprehend the nuances of both brand-new and recognized markets, and via growing his understanding of them search for the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for how media and marketing agencies should, and will, evolve in the future.
While at Underscore, she spent three years teaching Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.