Digital Advertising And Marketing Solutions
Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, person interaction, and method growth. Lauren's concentrate on ROI and passion for locating the critical details that transform projects from excellent to terrific consist of creating a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for predicting ROI before media financial investment.
A 25-year expert in the medical care marketing and advertising space, Tracey started her career as a firm account person for an array of pharma brands and later pioneered the advertising initiative to release a first-of-its kind website in the eyewear and eyecare area.
He leads a group of media method, media planning, media purchasing and media implementation professionals who collaboratively make certain that campaign goals are attained in order to maximize involvements and ROI. Lauren's profession in digital and media began in the 90's, equally as electronic became a practical advertising channel.
While at Underscore, she spent 3 years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.