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Fortress Surgeon Digital Marketing, a surgeon digital marketing company, introduces a broadened SEO solution for cosmetic surgeons, concentrating on online visibility, individual involvement, and method development. Lauren's concentrate on ROI and interest for locating the vital information that transform campaigns from great to fantastic include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI prior to media investment.
Among things Martin enjoys most regarding his function is the opportunity to research and recognize the subtleties of both well established and new markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.
He leads a team of media technique, media planning, media purchasing and media implementation experts that collaboratively guarantee that project goals are accomplished in order to take full advantage of roi and involvements. Lauren's job in digital and media began in the 90's, just as electronic came to be a viable advertising channel.
While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.