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Citadel, a specialist electronic advertising and Fortress Surgeon Digital Marketing firm, announces a broadened SEO service for plastic surgeons, focusing on online exposure, patient interaction, and practice development. Lauren's concentrate on ROI and interest for locating the crucial information that change campaigns from excellent to wonderful include creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI prior to media investment.

One of things Martin takes pleasure in most concerning his function is the possibility to research and understand the subtleties of both brand-new and well established markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.