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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, reveals a broadened SEO solution for cosmetic surgeons, concentrating on online exposure, person engagement, and practice development. Lauren's focus on ROI and passion for finding the critical information that transform projects from excellent to excellent include creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for predicting ROI before media investment.
Among the important things Martin delights in most about his role is the possibility to study and recognize the subtleties of both well-known and brand-new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.
He leads a group of media strategy, media planning, media purchasing and media execution specialists that collaboratively ensure that campaign objectives are accomplished in order to maximize engagements and ROI. Lauren's profession in digital and media started in the 90's, just as digital ended up being a sensible advertising channel.
While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.