Outbound Telemarketing
Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line visibility, patient interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that change projects from excellent to great consist of establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI prior to media investment.
Among things Martin appreciates most regarding his function is the possibility to study and comprehend the nuances of both well-known and brand-new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for just how media and advertising agencies should, and will, advance in the future.
While at Underscore, she invested three years teaching Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.