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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces an expanded SEO solution for plastic surgeons, concentrating on online presence, person interaction, and technique development. Lauren's concentrate on ROI and interest for locating the crucial details that transform projects from great to great include developing a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for forecasting ROI before media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her profession as an agency account individual for a selection of pharma brands and later headed the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.