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Among things Martin takes pleasure in most regarding his function is the possibility to research and recognize the nuances of both new and well established markets, and through growing his understanding of them search for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the version for exactly how media and marketing firms should, and will, evolve in the future.
While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.