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Citadel, a doctor electronic advertising firm, announces an increased search engine optimization solution for plastic surgeons, concentrating on online exposure, patient engagement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle phases: beginning with professional test recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and Fortress Surgeon Digital Marketing sunsetting.
A 25-year veteran in the medical care marketing and advertising area, Tracey began her occupation as a company account individual for a selection of pharma brands and later led the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare space.
It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, develop in the future.
While at Underscore, she spent three years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.