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Fortress Surgeon Digital Marketing, a doctor digital advertising company, reveals an expanded SEO service for plastic surgeons, concentrating on online presence, patient interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names via all lifecycle phases: starting from medical trial employment projects, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and marketing sunsetting.

One of the things Martin takes pleasure in most about his role is the opportunity to study and understand the subtleties of both well established and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.