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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, client engagement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & wellness brands with all lifecycle phases: starting from medical trial employment projects, with the pre-launch market-shaping, launch and advertising stage, ending with license expiration and marketing sunsetting.
A 25-year expert in the medical care advertising and marketing room, Tracey started her career as an agency account person for a variety of pharma brand names and later on headed the advertising effort to launch a first-of-its kind site in the glasses and eyecare area.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the model for how media and advertising and marketing firms should, and will, advance in the future.
While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.