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Citadel, a specialist electronic advertising and marketing company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online presence, patient engagement, and practice development. Lauren's focus on ROI and passion for finding the critical information that change projects from great to terrific include creating a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI prior to media financial investment.<br><br>A 25-year veteran in the medical care advertising and marketing area, Tracey started her profession as an agency account person for an array of pharma brand names and later pioneered the [https://www.behance.net/gallery/238194891/Fortress-performance-based-SEO Fortress Surgeon Digital Marketing] initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.<br><br>It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future. <br><br>While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition. | |||
Revision as of 16:38, 4 December 2025
Citadel, a specialist electronic advertising and marketing company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online presence, patient engagement, and practice development. Lauren's focus on ROI and passion for finding the critical information that change projects from great to terrific include creating a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI prior to media financial investment.
A 25-year veteran in the medical care advertising and marketing area, Tracey started her profession as an agency account person for an array of pharma brand names and later pioneered the Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.
It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.
While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.