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Commercial TTS - Google, Amazon, Apple and Microsoft (2010s)
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=== Google === At the advent of WaveNet in 2016, Google updated all their existing applications to better fit with the new TTS model that had hit the markets. Google Translate transitioned to a neural machine translation premise, which updated its capabilities in translating for grammar and larger sentences, while also allowing for Google Translate to better pronounce the translated phrases to the recipient.<ref>This is how Google Translate actually works. (2021, March 24). The Independent. https://www.independent.co.uk/tech/how-does-google-translate-work-b1821775.html</ref> This continued with the creation of Google Assistant: a smoother Personal Assistant that provided faster information and a much more pleasant, engaging experience than its competitors in Alexa and Siri.<ref>Lynley, M. (2016, May 18). Google unveils Google Assistant, a virtual assistant thatβs a big upgrade to Google Now. TechCrunch. https://techcrunch.com/2016/05/18/google-unveils-google-assistant-a-big-upgrade-to-google-now/</ref> The release of Google Assistant, done in the same year that WaveNet was revealed, also prompted the reveal of Google Home, an ambient voice-recognition interface for Google Assistant based at an individual home, which became a direct competitor to Amazon's Alexa. Finally, in 2017, Google released Google Cloud Speech API, which allowed developers to transmute text into human-like speech in more than 180 voices across more than 30 variant languages, and has gone through multiple revisions since then, adding more support and languages to the API for use.<ref>Barri, E., Gkamas, A., Michos, E., Bouras, C., Koulouri, C., & Salgado, S. A. K. (2020). Text to Speech through Bluetooth for People with Special Needs Navigation.</ref>
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