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Commerical TTS - Google, Amazon, Apple and Microsoft (2010s)
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=== Apple === Apple has had a substantial impact on the field of speech synthesis, contributing to both the technology's development and its widespread adoption. Through its various product offerings, Apple has brought speech synthesis to the forefront, making it an integral part of modern user interfaces. The introduction of [https://www.apple.com/siri/ Siri], Apple's voice-activated personal assistant, in 2011 marked a significant milestone in promoting speech synthesis and natural language processing to a broader consumer audience. Siri's ability to understand and respond to natural language queries demonstrated a practical application of speech synthesis, setting a precedent for other tech companies to integrate similar functionalities in their offerings<ref>Aron, J. (2011). How innovative is Apple's new voice assistant, Siri?.</ref>. Apple's continuous improvement and integration of speech synthesis in accessibility features like VoiceOver, have been instrumental in aiding individuals with visual impairments or learning disabilities<ref>Sayago, S., & Ribera, M. (2020, December). Apple Siri (input)+ Voice Over (output)= a de facto marriage: An exploratory case study with blind people. In ''Proceedings of the 9th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Info-exclusion'' (pp. 6-10).</ref>. By making speech synthesis a core component of its user experience and accessibility initiatives, Apple has significantly influenced the perception and the technological trajectory of speech synthesis, fostering innovation and setting a benchmark for user-centric design in the tech industry.
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