Editing Advancements in AI TTS (2020s) (section)

=== 1. Business ===
'''Cost-Effective Marketing''' 

AI TTS has allowed businesses to create cost-effective marketing materials by generating high-quality [[wikipedia:Voice-over|voiceovers]] for advertisements, promotional videos, and e-commerce product descriptions<ref>Dale, R. (2022). The Voice Synthesis Business: 2022 Update. ''Cambridge University Press'', ''28''(3). <nowiki>https://doi.org/10.1017/S1351324922000146</nowiki></ref>. This has enabled smaller businesses to compete with larger counterparts.

'''Elevated Customer Engagement'''<br>AI TTS is being used in customer service and support chatbots, providing a more engaging and interactive experience for customers. This technology reduces the need for human operators in routine tasks and enables 24/7 support and quick responses to customer queries<ref>Karrupusamy, P., Balas, V. E., & Shi, Y. (n.d.). ''Sustainable Communication Networks and Application Proceedings of ICSCN 2021''.</ref>.

'''Multilingual Communication'''<br>Companies have expanded their global reach by using AI TTS to provide content in multiple languages, which is especially important for businesses with international customers and markets.

'''Enhanced Brand Recognition'''<br>Customized brand voices can help businesses stand out in a crowded market. With AI TTS, businesses can maintain a consistent brand voice across various touchpoints.