Editing Advancements in AI TTS (2020s) (section)

== Impacts ==
The advancements in AI Text-to-Speech (TTS) technology in the 2020s have had profound impacts across various domains:

=== 1. Business ===
'''Cost-Effective Marketing''' 

AI TTS has allowed businesses to create cost-effective marketing materials by generating high-quality [[wikipedia:Voice-over|voiceovers]] for advertisements, promotional videos, and e-commerce product descriptions<ref>Dale, R. (2022). The Voice Synthesis Business: 2022 Update. ''Cambridge University Press'', ''28''(3). <nowiki>https://doi.org/10.1017/S1351324922000146</nowiki></ref>. This has enabled smaller businesses to compete with larger counterparts.

'''Elevated Customer Engagement'''<br>AI TTS is being used in customer service and support chatbots, providing a more engaging and interactive experience for customers. This technology reduces the need for human operators in routine tasks and enables 24/7 support and quick responses to customer queries<ref>Karrupusamy, P., Balas, V. E., & Shi, Y. (n.d.). ''Sustainable Communication Networks and Application Proceedings of ICSCN 2021''.</ref>.

'''Multilingual Communication'''<br>Companies have expanded their global reach by using AI TTS to provide content in multiple languages, which is especially important for businesses with international customers and markets.

'''Enhanced Brand Recognition'''<br>Customized brand voices can help businesses stand out in a crowded market. With AI TTS, businesses can maintain a consistent brand voice across various touchpoints.

=== 2. Education ===

'''Accessibility and Inclusion'''<br>TTS technology is being used in education and e-learning platforms to provide audio versions of text content. This benefits students with diverse learning styles and those with reading difficulties<ref>Stodden, R. A., Roberts, K. D., Takahashi, K., Park, H. J., & Stodden, N. J. (2012). ''Use of Text-to-speech Software to Improve Reading Skills of High School Struggling Readers''. International Conference on Software Development for Enhancing Accessibility and Fighting Info-exclusion (DSAI 2012). <nowiki>https://www.sciencedirect.com/</nowiki></ref>.

'''Language Learning'''<br>TTS technology remains an asset in language learning, helping learners improve pronunciation, fluency, and comprehension in various languages.

'''Personalized Learning'''<br>Educational institutions use AI TTS to provide personalized learning experiences, adapting content to individual student needs and preferences.

'''Teacher Assistance'''<br>TTS tools support educators in creating and delivering content, from generating voiceovers for instructional videos to offering speech feedback on assignments.

=== 3. Society ===

'''Language Preservation'''<br>Cross-lingual text-to-speech (CTTS) has facilitated communication across language barriers and has played a role in preserving and revitalizing low-resource and endangered languages<ref>Cooper, E. (2019). ''Text-to-Speech Synthesis Using Found Data for Low-Resource Languages''. COLUMBIA UNIVERSITY.</ref>, promoting linguistic diversity and aiding in documentation and communication. This is invaluable in a globalized world, allowing for better understanding and cooperation.

'''Digital Inclusion'''<br>TTS technology promotes digital inclusion by making digital content accessible to individuals with low literacy skills and those with disabilities. Improved TTS technology has greatly enhanced accessibility for individuals with visual impairments<ref>Edward, S., & Xavier, J. B. (2018). ''Text-To-Speech Device for Visually Impaired People''. ''119''. <nowiki>https://www.acadpubl.eu/hub/</nowiki></ref>. It allows text-based information to be converted into speech, making digital content more accessible to a wider audience.

'''Entertainment and Content Creation'''<br>The entertainment industry has benefited from TTS technology through voice cloning and dubbing<ref>PECORA, A. E. (2023). ''Data driven: AI Voice Cloning'' [Master’s Degree Thesis]. POLITECNICO DI TORINO.</ref>. It has become easier to dub movies, create voiceovers, and even bring back historical voices for documentaries and other media productions. AI TTS continues to support voiceovers in video games, audiobooks, and other audio content, contributing to the entertainment experience.

'''Emergency Communication'''<br>During emergencies and crisis situations, AI TTS is used to disseminate critical information rapidly, ensuring public safety and information access.

=== 4. Privacy and Ethical Concerns<ref>Azmoodeh, A., & Dehghantanha, A. (2022). ''Deep Fake Detection, Deterrence and Response: Challenges and Opportunities''. <nowiki>https://doi.org/10.48550/arXiv.2211.14667</nowiki></ref> ===

'''Deepfake Threat'''<br>The potential for AI TTS to be used in deepfake audio and video content has become a growing concern. This emphasizes the need for robust authentication and content verification mechanisms.

'''Data Privacy'''<br>The collection and storage of voice data for TTS models raise concerns about data privacy. Regulations and guidelines have been developed to address these issues.

'''Bias and Cultural Sensitivity'''<br>The challenge of mitigating bias and ensuring cultural sensitivity in TTS models remains a critical consideration in their development and deployment.